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What Matters Most to You, and Why: Stanford GSB's Essay A
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Three top MBA admissions consultants teach you how to write a great essay for your Stanford GSB application [updated for 2024-2025].
What Matters Most to You, and Why: Stanford GSB's Essay A Apply to Work With Us Apply to Work With Us Apply to Work With Us Stanford GSB’s Essay A: What Matters Most to You, and Why? By Luke Anthony Peña Last updated: December 12, 2025 Table of Contents Perhaps the most famous MBA admissions essay, the first of just two essay prompts from the Stanford Graduate School of Business asks MBA applicants to dig deep into their personal motivations to answer the question. A great “What Matters Most” essay will involve personal topics and strong emotions. As former Stanford GSB admissions directo
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