What CEOs Do. Sometimes people ask me about what the… | by Brian Armstrong | Medium

Before doing this job I had a visions of CEOs being sort of like military generals, motivating the troops before they went into battle. There was a lot of bravado and barking commands in my head. The problem was that this didn’t seem like me. My style was more to listen and find consensus. I didn’t feel confident giving orders to a large group. I was more comfortable building things. Could I even be a CEO? Later I realized that there are all sorts of CEOs, and many different styles can work. More importantly, it was better to double down on your strengths rather than trying to be something that you’re not. Me trying to be the military general was going to come across incongruent and awkward. Instead, I could embrace my strengths (listening, building consensus, writing). Finding successful role models that match your style also helps. Page, Zuckerberg, Musk, and Gates are all classic “nerd” CEOs. The basic job of the CEO is three things: Once these areas are taken care of, many CEOs spe

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