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How The Convergence Of Beauty, Health And Wellness Is Impacting Commerce

forbes.com · 1,052 words · saved by 1 readers

Sampo Parkkinen is the CEO and Founder of Revieve®, a personalized digital brand experience company in beauty, skin, health and wellness. The pandemic has dramatically altered our perception of health as consumers and individuals. Never before have many been more health-conscious, aware of their well-being or understanding of the choices they make that influence how healthy they feel. At the same time, as our understanding and perception of health and well-being have rapidly evolved, so has our notion of beauty. Beauty, a term that merely a decade ago was reserved almost exclusively for women and almost inevitably the application of color cosmetics, has taken on a much deeper, broader meaning accelerated by the pandemic. The global men's grooming market is expected to reach around 81.2 billion by 2024. The changes are not only seen in terms of numbers but also represent how men have become more conscious of their appearance. "In recent years, the notion that men can't or shouldn't be u

Innovation How The Convergence Of Beauty, Health And Wellness Is Impacting Commerce By Sampo Parkkinen , Former Forbes Councils Member. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. | Membership (fee-based) Jul 25, 2022, 06:15am EDT Sampo Parkkinen is the CEO and Founder of Revieve® , a personalized digital brand experience company in beauty, skin, health and wellness. getty The pandemic has dramatically altered our perception of health as consumers and individuals. Never before have many b

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