From Digitizing Fashion to Digital Fashion - by Sophie Fuji

Fashion is a vector of identity that we use in the real and digital world to project our values. What you wear is determined by what you care about and more broadly, who you are. Fashion, or the lack of, is a statement. We have to go through the motions of dressing ourselves, choosing to put on the clothes we do, making excessive care or lack of care equally as bold a choice. Fashion is the most visually striking indicator of a person, since there is no bypassing it when you encounter someone, creating the ultimate signal. The potential signalling in the digital world is even greater, since virtual worlds are unbounded by time and space. Online, fashion manifests itself as digitized reality, proliferating in photos, videos and renderings. Social media seeks to capture and memorialize what we look like in specific moments. Avatars wear clothes that resemble humans’ in order to mirror reality. E-commerce displays digital replicas in the manner that makes it most appealing to own these in

Fashion is a vector of identity that we use in the real and digital world to project our values. What you wear is determined by what you care about and more broadly, who you are. Fashion, or the lack of, is a statement. We have to go through the motions of dressing ourselves, choosing to put on the clothes we do, making excessive care or lack of care equally as bold a choice. Fashion is the most visually striking indicator of a person, since there is no bypassing it when you encounter someone, creating the ultimate signal. The potential signalling in the digital world is even greater, since vi