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35 Lessons from 35 Years of Newsletter Publishing — CJ Chilvers

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My first newsletter was about ninjas in 1987. I was 12. Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35. I won’t lie — most of th

My first newsletter was about ninjas in 1987. I was 12. Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35. I won’t lie — most of these lessons here were learned by failure. That’s OK. My mistakes could be your head start. Email lasts. You will have a medium that best speaks to your style (maybe audio or video is what keeps you excited), but email is as universal as we’ve gotten online as a species, so far. It’s still the king. Th

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