The obsession over craft - by David Hoang

In conversations about software design (brand, product, content, etc.), the word you constantly hear now is craft. Recruiters will post they are looking for a designer with a high bar for craft. I empathize with those who feel frustrated about the discourse of a high bar for craft as they often are told it is important with no clear definition of the expectations. Craft refers to a skill or ability to create something by hand, often involving high precision, artistry, and expertise in using particular tools or materials. Craft emphasizes quality, technique, and a deep understanding of the materials, often with a focus on creating unique or custom items rather than mass-produced goods. In a broader sense, "craft" can also refer to the meticulous process of honing a skill or art form, regardless of whether it's physical (like woodworking, pottery, or metalworking) or intellectual (like writing or product design). People get annoyed about hearing about craft as they know being a good desi

saved by

• Shaahana Naufal