How Michael Mente Took Revolve from an E-Commerce Start-Up to a Global Powerhouse - Fashionista

In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success. When you think of Revolve, you might not immediately think of Michael Mente. You probably have visions of mega-influencers like Rocky Barnes, Chiara Ferragni or Aimee Song posted up on an exotic beach or sitting in VIP at a music festival. That's exactly how Mente engineered it. Long before influencers were even called "influencers," Mente saw the potential in bloggers who were promoting the product sold on the website he co-founded, Revolve. "These are people who are literally our customer, people that literally shop with us, but who were advocating us and building audiences to share their perspective and how their perspective was endorsed and integrated with our world," Mente says. "So it was a very, very natural fit from the very beginning." Revolve was born from Mente's knack for predicting consumer needs before they offic

In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success. When you think of Revolve, you might not immediately think of Michael Mente. You probably have visions of mega-influencers like Rocky Barnes, Chiara Ferragni or Aimee Song posted up on an exotic beach or sitting in VIP at a music festival. That's exactly how Mente engineered it. Long before influencers were even called "influencers," Mente saw the potential in bloggers who were promoting the product sold on the website he co-founded,