How I Invest.. What I look for | by Brad Gillespie | Medium

Pre-product market fit companies making the world suck less by delivering magical-seeming solutions to important and difficult problems. And appeal to a rational economic buyer. Founders who are customer domain experts with a formidable strategic understanding of, and an ambitious non-obvious take on, a fast-growing market. Companies benefiting from a massive fundamental trend. Ones where the market will continue to blossom over the next 10+ years. For example: Companies with audacious visions that can deliver an MVP and have many collisions with the market in the 12 months following our initial investment because distribution matters as much as product. Ones that can get to fast-growing, high-margin, scalable, and repeatable revenue within 18 months. Companies that have a thesis about how they can be a 70%+ gross margin business with an accelerating advantage that enable them to capture the majority of the market and resulting economics. Founders that display clarity, courage, & urgen

Pre-product market fit companies making the world suck less by delivering magical-seeming solutions to important and difficult problems. And appeal to a rational economic buyer. Founders who are customer domain experts with a formidable strategic understanding of, and an ambitious non-obvious take on, a fast-growing market. Companies benefiting from a massive fundamental trend. Ones where the market will continue to blossom over the next 10+ years. For example: Companies with audacious visions that can deliver an MVP and have many collisions with the market in the 12 months following our initi