Roxana Zegan – Creative Director
I bend the rules to create cultural moments: like bringing Beggin’ back to the top of the charts - and adidas along with it; breaking the election news cycle to launch a pubic spray or selling an entire Olympics collection on tumblr. I love symmetry and music. Béton Armé BRAND DEVELOPMENT AND CREATIVE DIRECTION The New Stand BRANDING AND EXPERIENTIAL Nutrafol Women BRAND DEVELOPMENT AND CREATIVE DIRECTION Nutrafol Men BRAND WORLD flamingo BRAND DEVELOPMENT AND CREATIVE DIRECTION The Bush 2020 PRODUCT LAUNCH CAMPAIGN adidas Atelier STORE EXPERIENCE adidas Originals GLOBAL CAMPAIGN Coach BRAND RE-BOOT Wardrobe E-COMMERCE PLATFORM STRATEGY AND DESIGN Fashion Emergencies POSTER SERIES Potholes Posters UNESCO POSTER SERIES Cosmopolitan EXPERIENTIAL AND BRANDED CONTENT Wolf & Paper ART EXPERIMENT All Souls
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