Web3 Social Usage and Engagement | Messari

Every crypto bear market in the past has gone off to spawn a new sector or token model within crypto. This bear market is no different, with numerous sectors like decentralized social or gaming vying to lead the next consumer adoption wave. Historically, the sectors leading the wave have dominated the preceding hackathon submissions. Now, the most dominant sector amongst hackathon projects is social. Web3 social is architecturally different from Web2 in that the underlying social graph is a separate protocol from the front ends. Most of the hackathon activity has been centered around attracting projects to build on top of one of the leading social graph protocols, Lens. While Lens may receive substantial hackathon attention, the crypto community has also praised a second social graph protocol, Farcaster. Both social graph protocols are mainly engaged through a Twitter-like front end which allows users to post, comment, and re-share. Each of the protocols has differing architectures and

Every crypto bear market in the past has gone off to spawn a new sector or token model within crypto. This bear market is no different, with numerous sectors like decentralized social or gaming vying to lead the next consumer adoption wave. Historically, the sectors leading the wave have dominated the preceding hackathon submissions. Now, the most dominant sector amongst hackathon projects is social. Web3 social is architecturally different from Web2 in that the underlying social graph is a separate protocol from the front ends. Most of the hackathon activity has been centered around attractin