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The design of optimism and craft: Arthur Foliard on Koto’s practice, p – Pangram Pangram Foundry

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“I LOVE EXPLORING MOVIES AND GAMES,” KOTO’S CREATIVE DIRECTOR ARTHUR FOLIARD TELLS US, “I FIND A LOT OF MY INSPIRATION IN ART AND CULTURE,” WHETHER THAT’S DELVING INTO FAMOUS ARTISTS’ LESS-KNOWN CREATIONS OR “UNDERSTANDING DIFFERENT CULTURAL MOVEMENTS AND THE VERNACULAR THAT SURROUNDS THEM.” EITHER WAY, THERE IS A BROAD SCOPE TO ARTHUR’S INTRIGUES, WHICH IS NO SURPRISE, GIVEN THE SHEER BREADTH OF THE WORK KOTO HAVE COMMITTED THEMSELVES TO. Spanning London, Berlin, New York, Sydney, and Los Angeles, Koto certainly lives up to the definition of a global branding agency, working with the likes of Airbnb, Discord, Glassdoor, Google, Netflix, Sonos, Spotify, Uber Eats and WhatsApp, to the companies shaping tomorrow — Bolt, BackMarket, Headspace, BlaBlaCar. (Is that enough for you?!) “I’d say that for the past nine years, we’ve worked on a bit more than 300 brands,” Arthur contextualises, spanning all sectors, subjects and sizes – comprehensively delivering brand creation and strategy alongs

author=Studio Ground Floor% authorlink=https://www.instagram.com/studiogroundfloor/%fonts=agrandir% “I love exploring movies and games,” Koto ’s Creative Director Arthur Foliard tells us, “I find a lot of my inspiration in Art and Culture,” whether that’s delving into famous artists’ less-known creations or “understanding different cultural movements and the vernacular that surrounds them.” Either way, there is a broad scope to Arthur’s intrigues, which is no surprise, given the sheer breadth of the work Koto have committed themselves to. Spanning London, Berlin, New York, Sydney, and Los Ange

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