Monetizing Innovation. Book 8 of 52 in the Mitch’s Notes… | by Mitch Rencher | Medium
The point of this book is to get you to embrace a new paradigm: Understanding if customers are willing to pay for your invention, before you commit too many resources to building and launching it, will dramatically increase your likelihood of success. Like Play Bigger, Monetizing Innovation is a must read. It is not only a valuable framework for CEOs revisiting price or launching a new product, but it is also for an entrepreneur mulling an innovation. As alluded to earlier, I am fan of iterative experimentation in startups. Pricing is no exception. This book will help you systematically get it right. Better yet, it will help you get it right from the outset. You do that by designing the product around the price. You should buy the BOOK. It is written by two senior members at Simon-Kucher, the world’s largest pricing consultancy. Category: Marketing; Pricing You can’t afford to get this wrong (at least over the long term). Survival is on the line. That is what is in it for you. Success
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