Seeing Business Like a Language Model

Dan Shipper is the CEO and cofounder of Every. Every week he explores the frontiers of AI in his column, Chain of Thought, and on his podcast, ‘AI & I.’ Business principles work—until they don't. What matters is building gut-level next token prediction. October 17, 2025 I’m writing a book about the worldview I’ve developed by writing, coding, and living with AI. Last week I published the second piece from it, about how AI will impact science. Here’s the third, about how AI will impact business.—Dan Shipper Was this newsletter forwarded to you? Sign up to get it in your inbox. As a young entrepreneur, I once thought of myself as an information processing machine. I got interested in mental models like Clay Christensen’s disruption theory and Ray Dalio's Principles. I took copious notes and spent countless hours organizing them; I felt tremendous pressure to memorize these “rules” so that I could apply them in my business life. But in doing all this intellectual work, I had a nagging fee

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