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Huggies Case Study

accenture.com · 833 words · saved by 1 readers

Accenture helped Huggies by introducing a new global creative platform, tailored for modern parents to enhance their brand experience. Learn more. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. Our platform, “We Got You, Baby,” shows how Huggies helps babies – and their parents – navigate a baby’s world, and how its products make babies more comfortable in it. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. The Huggies rebrand honors the past, while looking to a digital-first future. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We thus transformed an outdated brand aesthetic into a globally-minded syst

Global Creative Platform | Huggies Case Study | Accenture Skip to main content Skip to footer CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. 5-Minute read Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rival

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