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Athletic Aesthetics – The New Inquiry

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By flooding the internet with content, a new species of online artist invites audiences to complete their work by loving their brand

Parker Ito, America Online Made Me Hardcore , 2013 A new species of hyperproductive artist flooding the Internet with content invites audiences to complete their work by loving their brand, making the artists themselves the masterpiece Visual artists, poets, and musicians are releasing free content online faster than ever before. There is an athleticism to these aesthetic outpourings, with artists taking on the creative act as a way of exercising other muscle groups, bodybuilding a personal brand or self-mythology , a concept or a formal vocabulary. Images, music, and words become drips in a p

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