Design-Led Product Visioning - Paola Mariselli

Whether you call it a product vision or north star, crafting a story of where your product is going and why it’s going there is crucial not only to your team being aligned, but also to your product’s success. Luckily, designers are in a unique position to not only craft this vision, but also bring it to life through pixels. Create a shared reference point from which to craft a winning product strategy Inspire the team and help make sense on how their individual contributions ladder up to a larger whole Surface questions earlier on and open up space for key discussions Obtain buy-in from leadership, particularly important when discussing allocation of resources and further investment Spark potential collaborations with other teams when communicated broadly North stars don’t have too be one-size-fits all, depending on your strengths as a designer, they can take the following forms: Lightweight post (a couple of paragraphs) In-depth article (perhaps a Medium post) Slide deck Narrated vide

Whether you call it a product vision or north star, crafting a story of where your product is going and why it’s going there is crucial not only to your team being aligned, but also to your product’s success. Luckily, designers are in a unique position to not only craft this vision, but also bring it to life through pixels. Create a shared reference point from which to craft a winning product strategy Inspire the team and help make sense on how their individual contributions ladder up to a larger whole Surface questions earlier on and open up space for key discussions Obtain buy-in from leader