Microsoft Office - Suite Success - Commoncog
Word and Excel were far from industry leaders when they first launched. They were late to the market and second rate, at best. This is the story of how Microsoft came up with the Office bundle — and how, over the next decade, it won.
Today, almost everyone is familiar with Microsoft Office. Entire generations of students have grown up with Word and PowerPoint. Cohorts of finance professionals are forced to master Excel. In short, Microsoft Office is thoroughly embedded in our digital lives. Pre-1995, however, Office was nowhere near as dominant. Lotus 1-2-3 and WordPerfect — not Excel and Word — were the respective market leaders in the spreadsheet and word processing application categories. 1-2-3 was so successful, in fact, that it was seen as the PC’s first ‘ killer app ’, leading the charge for the PC revolution in the
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