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Great Products Have Great Premises

workingtheorys.com · 69 words · saved by 1 readers

Greetings fellow theorists — this essay unpacks a principle for building products that i’ve been shouting about for a bit. :) If it resonates, please give it a like, share it, or leave a comment (i.e. tell the Substack algorithm gods to let more people read it). P.S. You can suggest a topic for a future working theory here. The most powerful thing a product can do is give its user a premise.1 A premise is the foundational belief that shapes a user’s behavior. A premise can normalize actions that people otherwise might not take, held back by some existing norm. A good premise gives you context. It sets the stage to make you more comfortable doing something that can be hard to do. A great premise gives you permission. It tells you it’s ok to do something that you otherwise aren’t even sure is ok to do. A great premise is a foundation for a great product and brand. Let me break down three examples of great premises. These are very successful companies that started with strong premises and

Theorys Great Products Have Great Premises The most powerful thing a product can do is give its user a premise. Feb 23, 2024 ∙ Paid 58 8 6 Share Brian Chesky, via WSJ This essay unpacks a principle for building products that I’ve been harping on for a bit. Continue reading this post for free, courtesy of Anu. Claim my free post Or purchase a paid subscription. Previous Next

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