The origins of Bentoism
I’ve long held a belief that our notion of value was too narrow. I remember reading a piece in Harper’s Magazine more than a decade ago (which I’ve been unable to track down) about how GDP failed to classify whether money was spent in a socially positive or negative way. That idea stayed with me. How could our measurement systems be so broad and blunt? While cofounding and leading Kickstarter, these instincts became stronger. We were clear on money’s importance: we wanted to be independent, we wanted autonomy, and this meant we needed to operate in the black. But we were also clear about how money could become problematic. How a desire to constantly grow and personally enrich oneself leads to near-term thinking and abandonment of values. At the encouragement of a colleague at Kickstarter, I spoke about financial maximization at Web Summit, as mentioned in the book. I continued to explore the subject in every talk I gave as CEO thereafter. In 2017 I stepped down as Kickstarter’s CEO and
I’ve long held a belief that our notion of value was too narrow. I remember reading a piece in Harper’s Magazine more than a decade ago (which I’ve been unable to track down) about how GDP failed to classify whether money was spent in a socially positive or negative way. That idea stayed with me. How could our measurement systems be so broad and blunt? While cofounding and leading Kickstarter, these instincts became stronger. We were clear on money’s importance: we wanted to be independent, we wanted autonomy, and this meant we needed to operate in the black. But we were also clear about how m
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