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Imitate, then Innovate - David Perell

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Imitate, then Innovate is my motto for improving at any skill. It’s counterintuitive, but the more we imitate others, the faster we can discover our unique style.

Imitate, then Innovate is my motto for improving at any skill. It’s counterintuitive, but the more we imitate others, the faster we can discover our unique style. In the entertainment world, there’s a long lineage of comedians who tried to copy each other, failed, and became great themselves: Johnny Carson tried to copy Jack Benny, but failed and won six Emmy awards. Then, David Letterman tried to copy Johnny Carson, but failed and became one of America’s great television hosts. Reflecting on his own influences, Conan O’Brien said: “It is our failure to become our perceived ideal that ultimate

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