Interest graph - Wikipedia
An interest graph is a digital portrayal of an individual's specific interests.[1] Its perceived utility and value stem from the premise that a person's interests form a significant component of their personal identity. They can be used as indicators of various aspects, such as a person's preferences regarding activities, purchases, destinations, as well as who they may choose to meet, follow, or support politically.[2] Interest graphs and social graphs are closely related, but they are not synonymous.[3] Where Facebook and other social networks are organized around an individual's friends or social graph, interest networks are organized around an individual's interests, which are represented as an interest graph.[4][5] Both graphs extend across the web, with social graphs serving as maps of a person's social media connections, and interest graphs as mappings of an individual's interests. In this way an individual's interests represented in an interest graph provide a means of further
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